Monthly Archives: January 2011
We all know that skiing and snowboarding are not rocket science, but some of the terms used in their technology sure make it seem like it. Luckily the fine folks at evo have put together a pretty detailed snowboard buying guide and ski buying guide guaranteed to point anyone in the right direction. This will help you with some important questions. But what about some of the non-tech jargon that can easily throw off the beginner or casual snowsports enthusiast? (i.e… no such thing as a “middle grab”). We’ve taken some common confusions and broken them down to hopefully save you some embarrassment later.
We got a chance to catch up with some of our buddies at Airblaster at SIA today. Clayton McCune is not only our NW Airblaster rep, he is part-owner, and been involved with Airblaster for the last 7 years. And he is one rad dude. Airblaster is one of our favorite brands; they don’t take themselves too seriously and have some of the most ridiculous- but useful products.
Union bindings are a fairly new brand in the snowboard world, but they have some solid product and a die-hard following. They are also located in Ballard- which is just down the street from evo, so that’s nice. We had a chance to talk to George Kleckner, one of the founders of Union, today and find out some details about that company and what has made them so popular in the last couple years.
We have been busy at the SIA Snowsports trade show this year. Looking at all the gear for next year is exhausting but fun. We are highlighting important brands in the ski and snowboard industry and giving you a little sneak peek at what is to come next year with their marketing and some key products. We had a chance to sit down with Billy Allen and Alex Adrian from Burton brand marketing and ask them a few questions about what is going on in the industry and what they think will happen in the future.
As awesome as the Northwest is, sometimes you just gotta get out. Our buddy Jordan Ingmire and his crew headed east, to Montana, to film for the new Wildcard movie. Where apparently it’s really good. Check out some photos from their trip below.
With a warm and wet start to 2011, the snowpack in the Cascades sent us searching for a La Nina with more love. After mining weather sites on the ole interweb, signs pointed to gold in Montana. We were going prospecting. But it hasn’t been all sunshine and pow turns. From a red eye 36 hr RV mission to poaching hotel rooms, we’ve been pioneering some sort of something. Heres a few from the last few days. -Nathaniel Murphy
Dash Longe’s Checks in with Powder TV as he talks about growing up in Lake Tahoe, filming for the first time with TGR in Salad Days and traveling all over to world for segments in places India, Corsica, Austria, Switzerland and France. As Dash describes, “Once I got on board with TGR it opened up this whole new opportunity of travel…I would probably never get the chance to go to [some of these places] if it wasn’t for skiing.”
While we were soaking up some sun in the OC a week or so back, we had the chance to visit Armada in their new office down in Costa Mesa. Sales Manager Tyson Hall took the time to show us around the new digs, some sneak peaks at the 2011/2012 gear and let us in on a how tight nit the Armada family is.
Get first-hand knowledge from people who deal with ski and snowboard product all day long but still manage to get to the mountain more than the rest of us.
This week’s Staff Pick comes from Patrick in Accounting. He is a good guy to know because he’s the one who gets our paychecks ready. In addition to being in local Seattle band Hey Marseilles, Patrick is a multi-sport athlete and enjoys skiing and snowboarding. This year Patrick is skiing. He also has a sense of humor that you can’t tell if he’s serious or not sometimes. Well at least we hope he’s joking. Check out Patrick’s picks below and his super-detailed descriptions.
“I’m currently digging on the K2 Obsethed’s with Rossignol FKS 14XXL Bindings. They’re the same skis that Vin Diesel wears when he goes base jumping, enough said.”
Want to know what next year’s gear looks like before anyone else? Well SIA, the industry’s biggest tradeshow of the year, is happening this week in Denver, CO and evo will be there. SIA is where the buyers buy and players play. It is also where every brand in the snow industry gathers to show off their latest products and marketing themes for the next year.
Not just anyone can walk into SIA, so we’re giving you a hand. Follow the evo blog this week and over the weekend for sneak peeks at what all the top brands are doing next year, newest products, coverage of all the parties, contests, and rider’s awards. If we remember to charge our camera batteries there will be a ton of photos to look at too.