evo Seattle Opens Its Doors & You Are Invited!
Suggested Hashtag: #evoseattlemove
View this release online at: http://culture.evo.com/2012/10/evo-seattle-opens-its-doors-you-are-invited
FOR IMMEDIATE RELEASE…
THE NEWLY RELOCATED evo SEATTLE STORE OPENS ITS DOOR & YOU’RE INVITED!
SEATTLE, WA, November 1, 2012 – evo, Seattle’s leading retailer of action sports gear and fashion apparel, announced it has opened the doors to its newly relocated Seattle store at 3500 Stone Way N. Seattle, WA 98103 at the Fremont Collective Building. It is time to celebrate!
-MEDIA DAY: Thursday, November 8, 2012-
On Thursday, November 8, 2012, evo invites members of the media to evo Seattle for a store tour with evo Founder Bryce Phillips, evo President & CEO Atsuko Tamura, and/or new Director of Retail and New Store Development, Jerry Chevassus. There will also be a live art demonstration by local celebrity artist Jeff “Weirdo” Jacobson who will be painting live in the evo art gallery from 9:00 am to 12:00 pm. (open to all customers at 10am)
“I’m excited to paint at the evo event because it will give me a chance to show people my art in a live setting. I’m also stoked it will be a new original piece that is in the same vein as my Weirdo x Spacecraft collaboration for 2013!” says featured artist Jeff “Weirdo” Jacobson.
-COMMUNITY DAY: Saturday November 10, 2012-
On Saturday, November 10, 2012, evo invites the community to enjoy a day of celebration, shopping and giving – all starting at 11am! Stop by and have some fun and help support the Service Board, a local organization that mentors and supports at-risk youth. To learn more visit theserviceboard.org
- Check-in for Charity: evo will donate $1 to the Service Board on behalf of every customer that “checks-in” at evo Seattle on Facebook.com/evo.
- Live music from Carson Henley: Two sets will be playing from 1:00-1:45 pm & 3:00-3:45 pm. From November 8th- 15th, fans can go to Protosong.com/evo, to download a special playlist featuring Henley and others. Fans can choose what to pay for the entire playlist of new music, with all of the proceeds going to the Service Board.
- Silent Auction: In collaboration with evo vendor Spacecraft Collective, Jeff “Weirdo” Jacobson will be on-site completing his mural in our art gallery. The silent auction for the mural will be from November 10, 2012 through November 19, 2012. (For bidding information click here). Again, all proceeds from the silent auction will be donated to the Service Board.
evo SEATLLE: What’s new?
The new evo Seattle, their flagship store, has 50% more floor space, which allows for better merchandising, service areas and is staffed with more employees to serve customers. It has more parking and easy access to and from I-5, Hwy 99, plus better public transit service and access to the Burke-Gilman trail.
- More Brands. More Selection.
With more floor space, evo Seattle can offer its customers a wider selection from the best ski brands like K2, Armada skis & outerwear, Atomic, Line, Rossignol and many more. evo also carries the best snowboard brands like Burton snowboards, Burton outerwear, Never Summer, Lib Tech and Union Bindings. The store also carries accessories you need to make the best of your day up on the mountain from Dakine, Smith, Bern, Electric, Oakley, Giro, Dragon, Rayban, and GoPro.
- Expanded Women’s Outerwear and Clothing Section + a Great Men’s Selection
evo buyer, Kara Wedmore, says “Stop by evo to check out our new and improved women’s section! We have everything to keep you warm and cozy this winter with apparel, footwear and outerwear; featuring brands such as Prana, Volcom, Toms Shoes and The North Face.” The new store has a beautiful shopping areas dedicated to featuring the best assortment of men’s and women’s technical wear to casual clothing for the action sports, active lifestyle customer.
- Art. Community. Culture.
-Art Gallery: evo builds on the success of its art gallery at the former location. The gallery in the new location is integrated into the main sales floor, and will feature local artists and brands that are inspired by action sports to seamlessly tie together sport, community and culture. New exhibits will rotate monthly (on the first Fridays in synch with the Fremont Art Walk). Spy Optics will be the first to display in the new evo art gallery.
-South Wall Project: evo adapts its “West Wall Project” concept to a larger south facing wall on the corner of Stone Way and N 35th St. The wall has featured murals from Push/Spy Optic, Obey, Patagonia and Spacecraft in the past, and the new location is even better placed to allow commuters of all types – by foot, car, or bike – to enjoy various artists’ work. For the grand opening, the crew from Electric Coffin has been hard at work painting the South Wall with a mural from Burton Snowboards. This LED lit wall will be a beacon of inspiration and collaboration. The South Wall art is scheduled to be changed at least 2-3 times per year.
-New Sound System: Skullcandy has installed a state-of-the-art sound system throughout the store. evo plans to continue to host ski and snowboard movies premieres and special events to continue being a gathering place that builds a sense of community. The evo store will also hold in-house events like avalanche awareness educational clinics, new product introductions, and focused themes such as an evening specifically for women or backcountry enthusiasts, as well as other activities. The new store will also continue serving as a venue for events that support evo’s favorite charities like the Service Board and Big Brothers, Big Sisters of Puget Sound. To create excitement and provide entertainment to the events, evo is working with new companies like Protosong.com and local music artists.
-Transportation: The new store is located at 3500 Stone Way North, Seattle, WA 98103, on the border of the Wallingford and Fremont neighborhoods; access to evo Seattle has never been easier – whether by foot, car, bike or public transportation. Just a few short turns from I-5, HWY 99 and the Burke-Gilman Bike Trail, evo is now more centrally located and easy to find, with plenty of parking in the back and next door to The Fremont Collective Building. Customers can also take Metro Transit bus routes 26, 30, 31, 32, and 46.
- Hiring 30+ employees. Accessible Expertise. Better Service.
With the expansion of evo Seattle’s new location, evo hired over 30 new store employees and promoted several employees to bring customers an even more enriching store experience. Jerry Chevassus, evo’s new Director of Retail and New Store Development, says, “The Assistant Managers, Darren, Nicole, and Tom, bring a great mix of talents from great business savvy, technical product knowledge, are enthusiastic about what they do, and have prior management expertise in the action sports industry. All three are local talent and come from within evo. I am excited that we are able to ‘promote from within’ and that we are able to build on our tremendous tribal knowledge at evo.”
- Remember to Wax Your Skis and Snowboards. evo’s new Service Shop is Open.
-Repairs & Mounts: evo’s full service repair and tune shop is open and ready for everything from side wall and edge fixes to having your new pair of fat skis mounted up. All tunes get hot waxed with Swix Wax.
-Pro Tune: Includes minor p-tex, side and base edge sharpening & beveling, base flattening, base structuring, ceramic side and base edge polishing, and a hot wax.
-Basic Tune: Side and base edge sharpening, beveling, base flattening on the belt, and a hot wax.
-Edge & Wax: Side edge sharpening and beveling along with a hot wax.
- The Fremont Collective Building:
evo’s flagship store is a part of The Fremont Collective building. This 25,500 square foot building is also the home to two amazing restaurants, Joule and The Whale Wins. While the three businesses are separate, the building experience is integrated such that customers can enjoy shopping, and grab a bite to eat. The Fremont Collective building also features a skate park – All Together Skate (“ATS”), which will open its doors at a later date, bringing Seattle its only indoor skatepark.
evo explores the collaboration between culture and sport by seamlessly joining art, music, clothing, and the ever-changing sports we love. Our aim is to bring all things relevant to the urban, action sports lifestyle into one creative space. Whether it is on the website, on the phone or in our store, our focus is to make all who come into contact with evo feel welcome and excited about their experience.
evo Marketing | Chris Dickerson