Monthly Archives: May 2014
FROM THE GARAGE BY DUFFY
[Update] Thank you to everyone who came out to the opening! We saw a ton of new faces and it was great sharing a few drinks. Duffy’s gallery will be up for the month of June. Check out the video above for a closer look and the photos below of the art. Mark you calendars for July 2 (Wednesday) for our next gallery opening called Hired Hands, where we feature art from evo employees!
By Chris Shalbot, Seattle, WA: Join us at evo in Seattle this June for the newest gallery featuring ‘From the Garage‘ by artist Duffy known for his work with design firm Electric Coffin. Opening night will be Friday, June 6, 2014 as part of the neighborhood artwalk, Fremont First Fridays. Start your weekend off right with friends and fellow art lovers by stopping in to see Duffy’s latest creations including new pieces in collaboration with Roark clothing.
From the Garage is a collection of works based around Hot Rod Ephemera and an ideological nostalgia from garage artist Duffyleg. These works represent the notion of throwing caution to the wind, stepping on the gas, and rolling with the punches. Combining classic imagery, screen printed patterns, and distressed surfaces, the art becomes more of a history lesson from a simpler time.
These pieces combine his two major influences, lowbrow culture and mid-century design. Each piece starts out as a simple geometric form or stacked panels, which then get treated with imagery and color to create a scene that exists only in his mind. This style of work satisfies the desire for clean lines and good design, but with the loose and loud styles of lowbrow art: in his mind the perfect aesthetic, always slightly out of control, just enough to scare you, but not enough to kill…maybe. You only live once.
- What: From the Garage Gallery Opening at evo
- Where: evo | 3500 Stone Way N, Seattle, WA 98103
- When: Friday | June 6, 2014
- Time: 6:00 pm to 9:00 pm
- Cost: FREE!
- Evite: Facebook
ARTIST BIOS: #evoGallery
Duffy is a Seattle transplant who has found a home in the great PNW. Working in the action sports industry for many years, he has branched out to become a visual artist, founding a small creative firm (Electric Coffin) and running a local gallery (The Piranha Shop).
evo BLOOD DRIVE
By Justin Kaufman, Seattle, WA: Did you know a single pint of blood can save up to 3 lives? It’s true. Join evo and our employees in giving back Thursday, June 5th, as we host a community blood drive with Puget Sound Blood Center.
- What: A Community Blood Drive with Puget Sound Blood Center
- Who: Anyone who is in good health, is at least 18 years old (persons 16 or 17 years old may donate with a Blood Program permission slip signed by a parent or guardian) and weigh more than 110 pounds. For further questions on eligibility visit psbc.org
- Where: evo | 3500 Stone Way N, Seattle, WA 98103. -Look for the PSBC Mobile donation center parked on the east side of our building.
- When: Thursday | June 5th, 2014
- Time: 12 pm – 6 pm
-Plus you will get a nice little discount at evo and a special blood-red edition evo sticker! See you soon.
SUNDAY MORNING ZEN. IN-STORE YOGA SESSIONS
By Chris Shalbot, Seattle, WA: Asana? Bandhas? Mudra? New to yoga? No problem. evo is hosting a series of Yoga sessions at evo’s Seattle Store all summer long! ‘Sunday Morning Zen’ is an all ages, coed, yoga session open to all ability levels. Whether you are just starting out or a Guru, we will help you find your center and meet some new friends. These one hour session are taught by Frances Hammond (find out more on Frances below). Space is limited, so sign up below and reserve your spot. All attendees will receive a special discount on Men’s and Women’s activewear at evo too!
- What: An in store Yoga Session Series, taught by Frances Hammond, RYT
- Who: Guys and Gals, all ability levels (Under 18 will require parent’s permission)
- Where: evo | 3500 Stone Way N, Seattle, WA 98103
Sunday | June 29, 2014 – presented by The North Face Sunday | July 13, 2014 – presented by Lucy
- Sunday | July 27, 2014 – presented by Lucy
- Sunday | August 10, 2014
- Sunday | August 24, 2014
- Time: 9:30 am – 10:30 am
- Cost: $10 per session
- What to bring/wear? Your yoga mat and comfortable clothes that allow for stretching and yoga poses.
About the instructor: Frances first arrived on the yoga mat to escape from the daily stress of an office job. Yoga became a grounding solace in the days of desks and computers. This realization led her to gain a 200 hour teacher certification at Yogalife. Today, Frances joyfully teaches full time. Her classes combine flow, strength building and exploration of breath.
She believes in details and puts quite a bit of it in her explanations. As a teacher, Frances creates a nonjudgmental space where each person can feel comfortable in the moment and relax. She encourages students to find their own space and practice within themselves. As a student, both on and off the mat, she practices the blend of effort and ease. See you June 1st!
PHOTOGRAPHER INSIGHT INTERVIEW: SCOTT RINCKENBERGER
Photographer Insight is an ongoing series where evo takes you behind the scenes with some of the best photographers in the action sports industry. This time, we catch up with friend of evo, Scott Rinckenberger, to ask him about his experience as a photographer.
By Daniel Silverberg, Seattle WA: Starting out with a career in front of the lens as a professional skier, Scott became accustomed to working with photographers on ad campaigns for brands like Nissan, Volvo, Avis, and REI. One of those photographers was fellow Seattleite Chase Jarvis, who took Scott under his wing as a photo assistant. As Chase’s profile grew internationally, Scott grew into the role as Chase’s right-hand-man. Many years later, Scott struck out independently and now works behind the lens full-time as a fine art, editorial, and commercial photographer.
Scott also dedicates a lot of his work to charity. Most recently, Scott has been working on Photos for the Philippines, an art show and charity fundraiser benefiting the Philippine Red Cross in their ongoing efforts to rebuild after the devastation of Typhoon Haiyan. Scott is selling large and small prints, and donating all profits to the relief efforts. Check out Scott’s beautiful imagery of the Philippines at www.photosforthephilippines.com.
- How did you get started in photography?
Although I took a photography class in high school that taught me the nuts and bolts of shooting and developing, it wasn’t until I was in college and skiing semi-professionally that I really took a great deal of interest in photography. I was being photographed regularly for magazines and sponsorship and I began to sponge information and techniques from the great photographers with whom I was collaborating with as an athlete. From there, it was an organic trajectory from skier to apprentice to professional photographer.
- Where, what, or who do you find inspiration from?
My primary inspiration has always been the natural world. While skiing, biking, climbing, surfing, etc. have provided me with endless hours of entertainment, the greatest payoff from my participation in these activities has been the access they grant to the outdoors. Photography has provided me with a tool by which to capture, re-imagine, and share my view of the landscapes and sensations I am blessed to experience in the great outdoors.
- What are your goals with your photography? Where’s your photography headed?
My ongoing goal is to bring an original and refined visual voice to the photographic landscape. I want to continue to balance my commercial work with fine art projects that look at landscape and adventure photography in a different light than is generally seen. I also seek to share work and information that inspires people to find adventure, to explore the world, and to create art in whatever way fuels their creativity.
- What’s in your camera bag? What piece of equipment could you not live without?
I have a number of different camera bags that I use in a very modular capacity. This allows me to pack gear in a way that is very tailored to each project. I generally use bags and backpacks designed for outdoor sports, and integrate camera carrying systems to fit the gig. But any way you slice it, I don’t generally leave home without my Olympus EM1. It’s a bombproof small camera with amazing capabilities that can only be outgunned by cameras four times its size and weight. I have a whole system of bodies and lenses built around that platform, as well as aNikon kit consisting of a D4s and D610 body, and 14-24, 24-70 and 70-200 Nikon glass, not to mention some Medium Format film equipment.
- Do you have any tips about how to plan and execute an action shot?
Pre-visualize and communicate. This is where my experience on both sides of the lens has become priceless. You need to let your subject know exactly what you’re trying to accomplish and what they need to make happen in order for the vision to become reality. You also need to be super open to feedback from your subject, as they are taking the risks. Any action shot is collaborative so make sure you take the time to find a scenario that works for the artist and the athlete. Once you’ve got the setup wired, shoot like crazy.
- Do you shoot video in addition to stills? If so, how do you manage shooting stills and motion on the same shoot?
I do shoot video as well as still photography, although stills are my preferred medium. In terms of executing both on the same shoot, it comes down to the goals for the project. Both mediums require a deep level of commitment to do well, and one really has to be prioritized over the other on any given shoot. If a client wants great stills and some behind the scenes video, I’ll focus on the stills and roll a video camera on a tripod, or catch b-roll between still shots. But if video is the primary deliverable, the gears shift and I focus on video shots with interesting camera movements and multiple angles.
- Any challenges, bloopers, or low points you’d like to share?
I try not to be in the blooper game, and I’m an eternal optimist, so I don’t have much to offer in the way of low points. I have challenges galore but they are what keep things interesting. Time tends to be the ever present challenge. I have so many ideas, projects and stories that I’d like to execute and share, and at the same time I need to shoot a lot of stuff that pays the bills and keep some work-life balance. It’s non-stop plate spinning, but I wouldn’t have it any other way.
- What have you been focused on recently?
Fun commercial projects for folks like evo and REI, super large prints for commercial and private clients, and a new fine-art project to shoot beautiful black and white images of avalanches in motion.
- What do you do for fun when you’re not making photographs?
I’m always finding an excuse to play outside and travel, whether for work or fun. If I’m not doing that, I’m generally spending some quality time with my wife and friends in Seattle. I’m also perfectly content to spend hours at home reading, playing music, or just recharging the batteries so I can do it all over again.
- If you could give one piece of advice to yourself five years ago, what would it be?
Stay the course, you’re gonna dig it.
Also, evo hosted a gallery for Scott in Seattle last year. Check it out>
NEW ARRIVALS: LUCY
By Sara Bloom, Seattle WA: In a world where women’s active wear brands abound, why are we excited about Lucy? Because Lucy was founded by women, for women. Because Lucy is a Pacific Northwest based company out of Portland, Oregon, meaning that they are close to our hearts and homes. And because they believe in enabling women to shine brightly by embracing and loving their own bodies. Lucy is a breath of fresh air in the women’s active wear world: it’s made for normal women who live normal lives. Whether you’re normal is walking to the grocery store with your family or running Iron Man marathons in the Colorado Rockies, Lucy is there to support you. They strive to provide active clothing that will help you find your passion, ignite it, and share it with the world.
One of our favorite workout inspired outfits is the Lucy Workout Racerback Tank Top paired with the Lucy Hatha Performance Leggings. The Racerback tank top is lightweight and loose with a tailored fit that shows off your curves without squeezing them. The Hatha leggings are a dream to wear; they feature a thick waistband to provide the most flattering fit and a texturized print that sets them apart from every other performance legging. You can throw on the Lucy Sexy Sweat Half Zip Hoodie for crisp morning bike rides into work. The “sexy sweat” name itself makes me want to get up and get moving. Add the Smith Mt. Shasta Sunglasses, the Sanuk Yoga Sling Sandals, and the Arc’teryx Embroidered Bird Hat for a little extra flair.
Another great piece is the Lucy Daily Practice Dress made of French terry. You can wear it after a hot yoga class to help cool down quickly, over a bathing suit to head to a friend’s backyard BBQ, or to Sunday brunch with your friends. Let’s be honest: there’s nothing better than looking cute while secretly knowing it took minimal effort to make it happen. To make this an everyday outfit, add the Birkenstock Gizeh Nubuck Sandals, the Komono Moneypenny Watch, the Burton Kayla Tote, and the Mizu Poler Water Bottle.
We know you have a choice when it comes to women’s active wear due to the plethora of brands that have recently entered the market. What sets Lucy apart from the rest is their commitment to women and promoting positivity. Lucy supports your passions, your body, and your life. They don’t seek to change you or pretend that all women look and act the same. Instead, they help you reach your goals, whether that’s playing with your kids all summer or racing in your first—or tenth—triathlon. In Lucy’s own words: “So you know that little light you have inside you? Fire it up. Ignite it. Let it shine. Because you’re lucy. We are all lucy.”
Stop by evo in Seattle (and Portland coming soon!) or check out Lucy on evo.com.
ERIC POLLARD’S FOUR DAY SEASON UNRELEASED FOOTAGE!
By Maximilian Conrad, Seattle, WA: When Chris Dickerson sent me an email telling me to watch the new evo exclusive Nimbus Independent edit and then to write a recap of the footage, little did he know that he was in fact making my dreams come true. I fit my headphones over my ears and sat back to watch what I knew would be over 6 minutes of escape as my desk drifted away and the worries of an intern were lost in a cloud of Tom Petty and slashed snow waves.
With a slight hint of disappointment, evo Team Rider Eric Pollard explains in the opening shots how his season was cut short by a nasty leg break in Russia (PUTIN!!!!!!). However, I quickly realized that Pollard probably had more fun in his four-day season than I did in all of mine. Hand-plants like a vert-skater, more slashes than a horror flick, and three jumps on one terrain feature aren’t reasons to watch this edit. The feelings they will give you at your desk while waiting for the next ski day are.
Enjoy this latest Nimbus edit (above), I know I did.
If this didn’t satisfy your cravings, check out this other edit and photos from Pollard’s four day season.
Grab a shirt from Nimbus Independent>
See what Eric is up to on his profile page>
NEVER A BAD WINTER: MONTANA EDITION
[evo Crew member, Rachel Delacour, is taking the winter off from working and studying to do some skiing. Her last trip was to Montana to enjoy bottomless pow days and the radically different culture…Join us as we follow on her adventures this winter. See more here>]
By Rachel Delacour, Montana: We watched the freezing levels relentlessly through the weekend of March 8th. With a storm cycle a few days out, Revelstoke was predicted to get 60cm by Monday. Unfortunately, the snow level rose dramatically and our hopes plummeted. It seemed to be either raining or sunny almost everywhere. The exception was a place you can always count on to be colder than just about anywhere else – Montana.
Shanti Sommers, a former evo crew member and I, packed up and headed east on I-90. High-tailing it out of Seattle, we planned to ski at Bridger Bowl and stay somewhere in Bozeman, although we had no idea exactly where. Twelve hours later we were lucky enough to find some extremely hospitable relatives tucked into Bridger Canyon, just a ten-minute drive from the ski resort.
The snow was not what most Montana-locals would describe as blower pow. It skied more like Western Washington snow and I expected that the high moisture content would discourage many skiers. Boy was I wrong. We arrived to find a swarm of Montana folk, prepared and anxiously awaiting the opening of Bridger Lift, which accesses a famous transceiver-mandatory area called “The Ridge.” Among the weekday crowd were people of all ages; from ten year-olds with nicer avy equipment than myself, to ancient locals with beards full of snow. And here is the crazy part – they were all good skiers. Even gapers at Bridger Bowl are far more competent than those found anywhere else I have skied.
From the top of Bridger Lift a long line of people gathered before a transceiver check, staring up at The Ridge. The boot pack, which had obviously been set by a Sasquatch, went straight up and topped out around 8,600 ft. People were foaming at the mouth. We later learned that on a busy powder day there are roughly 1,800 transceiver checks for this boot pack alone. Ok, lesson learned. Montana is burly.
The amount and type of terrain accessible from The Ridge is ridiculous, given how undiscovered Bridger Bowl seems to be. Despite the high volume of determined locals, it seems there is always unskied areas and fresh tracks to be had. The Ridge is controlled but unmarked, so it is easy to get cliffed out or end up in a bad spot if you aren’t sure where you’re headed. That said, it offers many crazy lines and plenty of good snow.
At the end of the day we headed down in hopes that Bridger’s southern most lift would be opening Wednesday. Schlasman’s, the only transceiver-mandatory chairlift I have ever ridden, opened in December of 2008 and accesses 300 acres of steep, gnarly skiing. Due to control work, Schlasman’s generally doesn’t open until later on deep days and sometimes not until the following day.
On our second day at Bridger, Schlasman’s opened and we were lucky enough to find a group of locals willing to show us around the infamous area. After a quick boot pack and a traverse, we found ourselves at the top of a face known as D-route. In a normal or low snow year, D-route and the surrounding terrain offers tight chutes and big drops. However, Montana’s current snowpack is well above average, meaning even the scary stuff was about as filled in as it gets. A few of the boys dropped into a chute known as Job 3, while the rest of us skied the neighboring ridge known as Rex’s Rib. The snow was slightly wind-affected, but relatively light and deep.
When it came time to leave, both Shanti and I were hesitant. There was still so much to be skied and Montana had completely blown away our expectations. A storm was moving into the northwest and we knew if we headed home we would time our arrival perfectly. We reluctantly packed up and took off, knowing we were leaving behind what was easily one of the craziest resorts we have ever skied at. Until next time, Montana.
To see some more of this amazing mountain while enjoying killer POV footage, follow local skier Ben Miller’s YouTube channel here!
evo IN THE PORTLAND GRAND AVENUE HISTORIC DISTRICT
By Nick Meilleur, Portland, OR: We recently headed south to see the progression on the new evo Portland at 200 SE Martin Luther King Boulevard in the Portland Grand Avenue Historic District! The building is being renovated as we speak and we’re really hyped to see the changes happening to this historic Salvation Army Building.
While down there, we sat down and had a chat with Jessica Engeman, a historic preservation specialist of the Venerable Group and asked her to talk to us a little bit about the history of the neighborhood. Combining her expertise, with evo CEO and Founder Bryce Phillips’ vision, we wanted to showcase this historic neighborhood and its significance to the city of Portland!
This neighborhood on the East Side of Portland has always been central to commerce and trade in Portland, making it have some of the city’s richest history. Recently the area is being revamped with new businesses and residential areas, and the convergence of old style with new concepts is really cool to see.
The southern half of the building was built in 1893, and the northern half was built in 1930. It has changed a lot over the years, and is currently undergoing its most drastic change yet!
Check back soon for more on the building’s history as an Industrial Home for the Salvation Army, the sense of community created around the building and how evo’s philosophy will continue that sense of community in Portland!
ON3P BEARTOOTH SUMMER SESSION 2014
By Maximilian Conrad, Seattle, WA: Hide your children, hide your mothers, and grab your skis because it’s back with a vengeance! The 4th Annual ON3P Skis Beartooth Summer Session deserves your attention and edges more than ever. It’s going on at the infamous Beartooth Basin Ski Area, just 25 miles south of Red Lodge, Montana, June 5th-8th will be legendary.
As you get ready to flip your coin to decide which of the two lift accessed summer ski areas you choose in the U.S. this summer, keep in mind that Beartooth Basin features nearly 1,000 vertical feet graced with cliffs, chutes, cornices drops, and everything else nature designed for skiers. When paired with an expertly crafted terrain park, shuttle-accessible backcountry, and the steepest summer skiing in North America, you get the delicious better-then-steak Beartooth Summer Session. We at evo love steak but this is better, trust us. Four perfect days of steep lift accessed skiing wait for you and with $40 discounted lift tickets and ON3P Skis bringing free demos, summer has never made winter feel more jealous.
Making things even better, don’t forget to check out the Booster Strap Big Mountain Slopestyle event, featuring both big mountain and park skills on Saturday, June 7th. Whether you win, loose, or just scream your support out on the sides, enjoy the Lagunitas Brewing After Party in Red Lodge if you’re 21+. Oh, and lets just briefly mention the ridiculous amounts of free swag that will be passed out; bring a big bag. Sounds almost too good to be true but put your doubts away and check the details out at their website here>
- What: ON3P Beartooth Summer Session 2014
- Where: Beartooth Basin Ski Area
- When: Thursday – Sunday | June 5th-8th, 2014
- Why You Want This: Free Demos, Open / Pro Competition, Summer Skiing, and Paarty
- Learn More: Space is Limited, details on Facebook or the website Beartooth Summer Session
WAIST DEEP AT STEVENS PASS
By Daniel Silverberg, Seattle, WA: The year of 2014 started off right for the great state of Washington. One long dry streak was broken as the mountains were finally graced with snow, just as another drought ended with the Seahawks bringing home their first Lombardi trophy. The civic pride and excitement in Seattle has never been higher, at least not in our lifetimes. We found the same stoke up at Stevens Pass just outside the boundaries in Hollywood Bowl.
Hollywood Bowl is truly deserving of its name. The light shines bright (on sunny days with the south-facing aspect), the buzz is loud (from the power lines overhead), and the show takes place on center stage (where local riders maintain one of the largest backcountry booters I have ever seen).
We set out for Hollywood Bowl to bask in the sun and capture footage of our riders Ryan and Joey Mara. With the acquisition of a full-frame Canon 5D to complement my crop-sensor Canon 7D, we have been able to shoot still and motion of action at the same time. My set of three zoom lenses (wide, standard, and telephoto) complements both cameras due to the different sized sensors and the crop factor on lenses. Essentially, the wide angle lens for the 5D works as a standard lens on the 7D, and the standard lens on the 5D works as a telephoto on the 7D. With three lenses, two bodies, and one tripod in my pack, we can simultaneously shoot video and photo all day long.
This video required a significant amount of planning to bring all the pieces together. Joey Mara, our editor and rider, had this specific song by Gigamesh (a remix of the famous double rainbow Youtube video) picked out since the beginning of summer. He had a vision of just the right footage we needed to do it justice, and with the right recipe of powder and sunshine, we were able to make it happen. The office scenes were filmed at Joey’s place of employment, the last evening before he quit.
The nighttime time-lapse of Stevens was filmed by skinning up Heather Ridge, just on the other side of Highway 2. We waited until the middle of the night when the sky would be darkest in order to capture the stars over the resort. The long exposures required for night photography meant we had time to kill, so we used my other camera to play around with a remote flash while Joey tried dropping cliffs and pillows in the darkness. All told, it was a lot of work for even more reward.
With winter’s return, we were able to accomplish what we had set out to do. January and February each had their dry periods, but the storms put the Northwest’s snowpack right back where it ought to be. We like to chuckle when folks prematurely freak out about winter’s late arrival. Snowfall tends to average out over the course of the season.
So if it’s January and we’re sitting at 25% of normal snowpack (like this year), it doesn’t mean that winter is a non-starter; it doesn’t mean that you should put away your skis and boards and take up jazzercise; what it does mean is that a boatload of snow will be on the way very, very soon. Patience is the name of the game.
The same holds true for springtime. It has been raining at the mountain passes, flowers are blooming in the city, and folks are digging out their sunglasses. But don’t let it fool you; winter is not over. March and April have been some of the deepest months in years past, and I’ve personally skied a foot of fresh powder in May. Let others throw in the towel, but why should you? Why shouldn’t we all ride glorious spring powder with no lift lines and hike for it after the lifts shut down?
We’ll see you on the mountain!