Our 15 Years: Wins, Losses, Learnings, The Future
A letter from CEO Bryce Phillips, looking back at the past 15 years.
I’ve never been good at looking back. With every milestone comes a multitude of new initiatives and future opportunities. I am not sure if the team of people that I work with love it or are tired hearing it (maybe both) but for fifteen years now, I’ve said many hundreds of times over that “we are just getting started.” Now, with the benefit of hindsight, we know that this statement has been true. Even more importantly, as we look to the future, there is no question that we have seen only the tip of the iceberg when it comes to all that we can achieve and the impact that it will have at evo.
All of the above said, looking back, nothing has defined us more than the excruciatingly hard times. These times have been the true test of our culture and the Core Values that we articulated at a very young age. The “Great 8” was defined and documented during the good times but kept us alive when things got tough. From the passing of our closest friends to battling through the 2008 recession – fighting to stay true to our values and making hard changes when needed – our values are the foundation that is entirely responsible for our existence. Moreover, these values set us up to successfully navigate the never-ending gauntlet of business while building an extraordinary company in the years to come.
When there were just a few of us (then) twenty-somethings at an annual off-site in 2002, we talked about how “everything would change” but there were “non-negotiables” that would serve as the constant as we grew from two, to two hundred to two thousand team members and beyond. If there is anything that I’ve learned over the years, core values aren’t simply a list of terms and words that you pin to the walls in your office or drop into an employee handbook. They serve as the sounding board day in, day out. They keep you alive when the inevitable challenges hit and provide the foundation for the future as you look to achieve at the highest level.
As for “the future,” I’d be remiss if I didn’t end in saying that we really are “just getting started.” At the most personal level, I could not be more excited about the positive impact that evo can have in the lives of our customers, our team and their families, and the community at large.
Founder & CEO