2014 CAPITA SNOWBOARDS SNEAK PEEK

By: Simeon Park, Denver, CO: Capita Snowboards are known for creating high-quality, award winning boards year after year.  This year is no different; the 2014 Capita Snowboard lineup is just like wine, it only gets better with time. For 2013-14, Capita has redesigned some of their iconic boards to be faster, stronger, lighter, and rip harder than last year. All while adding a few new models to remain a versatile powerhouse in the snowboarding industry. evo has your sneak peek, right here!

(L to R: Capita Black Snowboard of death, Dan Brissse Capita x Volcom Snowboard, Capita Totally FK’N Awesome snowboard)

2014 Capita Black Snowboard of Death

There is a cheat code to snowboarding and it’s the Capita Black Snowboard of Death. Winner of countless Transworld Good Wood awards, the notorious BSOD has been redesigned to make you a better all-terrain, any-condition rider. The already great tech found in last year’s model of the BSOD has been beefed up and revamped, such as a better camber design, a lighter core, and pre-curved carbon fiber boosters. Tons of pop, insane control and maximum float in powder, all result in one of the most advanced all-terrain boards on the market.

2014 Capita DBX Snowboard

Experience what super shredder Dan Brisse is all about. Back-to-back winner of X-Games Real Snow Gold Medals and recognized as one of the world’s top snowboarders, you can say that this guy doesn’t monkey around. Just for being the man, Dan Brisse has received an upgrade to his DBX lineup by creating a full quiver out of his line to have you ready to switch up your shred style depending on conditions. The redesigned DBX lineup features a jib board (151), all-mountain park (154) and a powder and backcountry board (157), all featuring different camber designs to keep you on point. Did we forget to mention that the DBX graphics is a design collaboration between Capita and Volcom?

2014 Capita Totally FK’N Awesome Snowboard

Whether you’re riding resort groomers or sidecountry powder, you’ll be having a FK’N awesome time on the Capita Totally FK’N Awesome. Hard or soft snow, this versatile board rips. The Totally FK’N Awesome has been redesigned with a stronger and lighter core than last year’s model and an even sexier graphic. Babes kitesurfing, pretty cool, huh? Not to mention the hot babe with seducing eyes that can only be seen with the lights turned off, even cooler. Long story short, you gotta’ check this board out for yourself!

(L to R: Capita The Outsiders Snowboard, 2014 Capita Charlie Slasher Snowboard, 2014 Capita Defenders of Awesome Snowboard)

2014 Capita The Outsiders Snowboard

The game has already changed. Progression is a reality that can’t be ignored, and with progression comes a time for advancement in snowboard tech to keep us riding harder and faster than last year. New to the Capita lineup is The Outsiders, a true twin park slayer with a revolutionary camber design that’s been tweaked to hit bigger jumps and ride faster. Smoke, drank, smoke and drank, see what progression in freestyle riding is all about.

2014 Capita Charlie Slasher Snowboard

The patriot of the Eternal Shrednation doesn’t surf real waves, but he shreds the hell out of powder. It’s known that when Charlie hits the slopes, a symphony of guitar solos is heard and a macho musk fills the crisp mountain air. Charlie Slasher is making his return for another year of great white turns. This legendary powder board comes in a brand new 161 size to please Charlie’s ever growing cult following and is also one step closer if you want to make it into a splitboard due to the upgraded RFR sustainable Touring core with an ABS sidewall insert down the centerline of the core. If surfing the great white wave is in your near future, then see what Charlie Slasher is all about.

(2014 Capita Defenders of Awesome Snowboard)

2014 Capita Defenders of Awesome Snowboard

From black metal babes to Capita’s most beautiful and cunning security team, the Capita Defenders of Awesome just got better. After winning the Good Wood award last year, the DOA is back again with better construction and more sizes for another year of awesomeness. This year the DOA is loaded with a new sintered base to increase speed and wax hold. The 2014 Defenders of Awesome snowboard also features a full length carbon load bars for a faster ride with more pop. If you’re not impressed with the board ‘cause you’re crazy, the graphics alone are worth checking this board out.

See more Sneak Peeks for 2014>

The post 2014 Capita Snowboards Sneak Peek appeared first on evo Blog.

FOR IMMEDIATE RELEASE

Bryce Phillips To Return As CEO Of evo

SEATTLE, WA, MAY 15, 2013 – evo announces Bryce Phillips to return as CEO of evo, effective July 1, 2013. Atsuko Tamura will remain within the evo family as a member of evo’s Board of Directors. For more details, please read the letters from Bryce and Atsuko below.

Letter to Industry Partners from Bryce:

Dear Industry Partners,

I [Bryce Phillips] am writing to share news about decisions affecting the future of evo. Primary among them is my return as CEO of evo effective July 1st, 2013.

I would like to thank and commend Atsuko Tamura for her leadership of evo over the course of the last 4 years. She has led an important period of our growth. Under her leadership we brought our new flagship store to life and implemented financial and operational discipline instrumental in more than doubling sales since she started, among other accomplishments, and I’m grateful for her passion and care of our brand. Atsuko will remain within the evo family as a member of our board of directors, allowing us to continue benefitting from her experience in the long-term, and ensure a smooth transition in the near-term.

I made the decision to return as CEO of evo to focus on what makes this company so special, guide its future into our next level of growth and continue to build the very best team possible. It was my love of skiing and travel—the combination of which found me sleeping on more couches in Whistler than I can count at and the start of my career as a professional skier—that served as the genesis for evo. I started the company in my garage, just around the corner from our new flagship store, selling miscellaneous used equipment.  To me, evo was always more than a company based on products and transactions. It was, and is, a company based on a shared culture, “The Great 8” which serve as our core values, love of a lifestyle and the ambition to build an iconic brand and company.  What makes evo so unique is the culture that permeates within our office walls internally, is the same culture our customers embrace and feel a part of — it’s a truly unique and delicate relationship.  We don’t create a separate customer experience — our customer experience, at its best, is a singular, shared evo experience.  And when nurtured properly it is powerful and profitable. We need to feed that culture and it will be a focus of mine as we continue to grow.

To that end, I have decided to move on from my skiing career, relinquishing my sponsorships, as well as managing myself out of the more operational roles at evolution Projects to focus on evo. Both were hard decisions and I can’t express how thankful I am for the opportunities and support that I received over the years, especially from my biggest supporters, Patagonia and K2. So many of my closest relationships and best memories were created over the last 15 years chasing endless winters around the world with great friends and being full immersed in the sports and lifestyle.  Now, as I transition into the CEO role, I could not be more focused on our future and excited for the challenge ahead.

Here’s to seizing the massive opportunity in front of us while creating an amazing path for our employees, strong returns for our shareholders and leveraging our success to give back to under-privileged youth.  Without the support of the Industry that we love, evo would never be where it is today nor have the opportunity to realize all that we will in the future.

To a very bright future!

Letter to Industry Partners from Atsuko:

Dear Industry Partners,

When Bryce invited me [Atsuko Tamura] to take the helm as evo’s “la presidente” 4 years ago, I knew I was in for a ride to be a part of building something special in the space of action sports specialty retailing. And what an incredible experience it has been!

In my time here, the evo team has worked hard, grown, and enjoyed many successes. We recapitalized evo’s balance sheet and paid down debt during a tough economy. We built a strong relationship with Columbia Bank, tripling our access to debt financing, which allowed us to support our operations, inventory purchases, invest in a new store and expand to a second distribution center. The evo team welcomed new members, and employees grew professionally as they took on more responsibilities that come with the maturing of a young company. As a result of our team efforts, we more than doubled our sales and delivered three years of sustainable net income during challenging times – resulting from both unpredictable weather and a moody economy. All while balancing within evo’s unique culture. Even during the harder times, we supported our cause initiatives with intention. Some would say it wasn’t possible, but we did it!

While we are pleased with our accomplishments, we know that our industry partners played an important role in our success and growth. You supported us during our growth challenges and kept your faith and confidence in us as a business and as a brand with potential. The way we’ve partnered together in marketing and grown our product categories are examples of ways we’ve worked together to bring products and experiences to increase participation in the sports we love for now and future generations.

With Bryce’s recent decision and desire to take the helm, he can now put forth his vision and ideas for evo in a more directly involved way. He’s energized and has been getting ready for this ride. Those of you who have skied with him know it can be scary at times, but he’s landed those crazy jumps more times than not and comes out ahead, covered in snow with a huge smile. It’s his time now to take the baton and sprint ahead, and I get to keep cheering him on.

With that I’m looking forward to this new relationship while I remain a member of the evo Board of Directors. It’s a way for Bryce and me to continue working together in a way that plays to our strengths and our passions.

As I sign off, I want to express my thanks and appreciation for the support, friendship and confidence you’ve placed in evo and in me, and look forward to this next chapter of building a great industry together.

Warmly,

la presidente/ceo

View this release online: http://culture.evo.com/2013/05/bryce-phillips-to-return-as-ceo-of-evo/

About evo:

evo explores the collaboration between culture and sport by seamlessly joining art, music, clothing, and the ever-changing sports we love. Our aim is to bring all things relevant to the urban, action sports lifestyle into one creative space. Whether it is on the website, on the phone or in our store, our focus is to make all who come into contact with evo feel welcome and excited about their experience.

evo Everywhere: Blog | Facebook | Twitter | Youtube | Instagram | LinkedIn

Media Contact:
evo Marketing | Chris Dickerson
cdickerson@evo.com
206.817.3425

SOURCE: evo

The post Bryce Phillips To Return As CEO Of evo appeared first on evo Blog.

HOW TO: TOW SPEED, ROPE LENGTH, WEIGHTING  AND FOR WAKEBOARDING AND WAKESURFING

Seattle, WA: Wakeboarding season has arrived. It has been a long, cold, awesome snowy winter, but it is time to reunite with the H20. Greg Young, the owner of Northwest Riders Clothing, sat down with evo for a refresher on some of the most commonly asked questions about achieving the perfect pull, like: What speed do I pull a wakeboarder at? What is the optimal wakeboard rope length? How do I weight a boat for wakesurfing? Below, Greg answers all your questions and more with his wakeboard boating tips.

By Greg Young at Northwest Riders: In my 9+ years of teaching wakeboard lessons, one of the most common questions I seem to get from clients has nothing to do with how to land a certain trick, but rather how to properly set up their boat for wakeboarding or wakesurfing in the first place.The question of how to “set up” your boat properly takes several factors into account: towing speed, rope length, and weighting your boat. I hope to answer all your questions with these wakesurfing and wakeboard boat tips.

The easy answer to that question is to make sure that however you’re doing things, you’re comfortable. Or at least close to comfortable. As they say, you’re never going to progress if you’re not pushing yourself at least a little bit outside of your comfort zone.

Tow Speed For Wakeboarding:

Let’s start with speed. This is the area where you’re going to need to push yourself outside of your comfort zone the most. Most people equate slower speeds with safety, which is true to a point. Crawling along at slow speeds may keep you from getting hurt, however, it will also keep you from the most rewarding part of the sport: learning new tricks.

When I’m teaching beginners, and by that I mean truly first-timers, I drive really slow… like 12-14 mph. Nothing will end a person’s future in wakeboarding faster than catching a toe-side edge their first time out. Towing someone at almost painfully-slow speeds their first couple of times out will allow the rider to start to get comfortable with their edges and at least allow them to start picking up the concept of turning and avoiding the most painful way to crash.

Speeds that slow should only be driven once or twice, or until you as the driver aren’t constantly cringing in expectation of the impending doom of a toe-side edge being caught. Once the rider is at least starting to get the idea, it’s time to start bumping the speed up to about 18-19 mph. That doesn’t need to happen in one day on the water, but make a conscious effort to throttle 1 mph faster each time the rider falls until you’re at 18-19 mph. If the rider is screaming at you to slow down, listen to them. But, as soon as they’re comfortable, start to sneak in a few more rpm’s until the needle on the speedometer starts creeping up again.

You’ll know a rider is ready for a bit more speed once he or she starts taking some cuts at the wake and trying to jump. As long as they’re not crashing hard enough to call the paramedics each time, you should start to slowly approach speeds of 21-23 mph.

Advanced riders will usually exceed 23 mph… pros usually ride a lot faster than that. But, chances are there aren’t any pro riders reading this article (they’ve probably figured out how fast to ride), so if you’re reading this, you probably shouldn’t be riding any faster than 23.

The bottom line when it comes to speed is that the faster you go, the cleaner and more firm the wake gets, making it easier and more consistent for riders trying to jump or learn new tricks. At slow speeds (below 21 mph), wakes tend to be mushy (that’s the white water crumbling over where the rider is hitting the wake) and soft, and will swallow the tip of the riders’ board rather than acting as a ramp when they’re jumping.

Once a rider is consistently jumping the wake, they should be able to tell you how fast to go as they’ll be able to feel when the wake is helping them get more air as opposed to swallowing their board on takeoff.

Another important thing to remember is that every boat is different. One boat at 23 mph might feel like 21 mph on another. As a driver, you need to work with the rider to feel out the optimal speed for different skill levels for your specific boat. It’s not uncommon to be driving a boat at a wakeboard contest and have a rider in the novice class tell you that they want to get towed at 23 mph. However, that may be the speed they ride at behind their Bayliner at home, and they’ll pee their pants once we hit 18 mph on our Tige RZ2. It’s all about getting to know your boat and figuring out how it should be driven.

Rope Length For Wakeboarding:

Once you’ve figured out your speed, calculating how long your rope should be is a pretty easy process. The idea for wakeboarders is to be just in front of where the wake turns from a clean ramp to a white-washed mushy mess. You want to be hitting the wake at a spot that’s clean, solid, and doesn’t have a lip (that’s where the wake is cresting over on itself).

The general rule of jumping is that you want to be landing most of your tricks right on the downside of the second wake. Landing past that every time (called landing in ‘the flats’) will take its toll on your knees and likely cause you to bounce when you hit the water on some tricks. Just like watching a snowboarder or motocross rider, you’ll notice that they land on a downhill transition every time. If they were to land flat, they’d either bounce when they landed or their knees would buckle. Use the rope length to make sure that you’re always landing on the nice, gentle, downside of the second wake.

If you’re landing in the flats every time, let the rope out a length. If you’re coming up short, pull it in a few feet. Rope lengths for beginners are usually about 65 feet, for intermediate riders typically 65-75 feet (the longer you can manage, the better), and for advanced riders generally a rope 75-85 feet in length.

One thing to note is the importance of having a good, non-stretch rope for wakeboarding. Based on the cost, a lot of people question whether they’re worth it. Trust me, they are worth every penny. A rope with any stretch to it will destroy any hope you have of becoming even a halfway decent rider as the rope will stretch during your cut into the wake and then snap back to it’s original length in mid-air, throwing you off balance at the worst possible time.

With wakeboarding you can use rope length to your advantage if you’re looking to cheat on new tricks. If you were to look at your wake from above, you’d notice that it fans out from the back of your boat like a ‘V’. The further you are away from the boat, the further you have to jump in order to clear the second wake. Likewise, the closer you are to the back of the boat, the easier time you’ll have clearing the wake. When I’m teaching people how to jump the wake toe-side, I usually pull the rope in 5-10 feet to help them learn. The same strategy can be used to help someone who’s constantly coming up just shy of clearing the wake. Pull the rope in 1 length and see if it helps.

Weighting Your Boat

Have fun, but remember to not stand on the swim step when the boat is moving.

Weighting your boat is a whole other beast that could easily have a 30 page manual written about it. On a basic level, just be sure that your wake is even from side to side. You don’t want one side to be clean and the other washed out. If that’s the case, have one of your passengers move to the side that’s washed out until the two sides are even.

Most people think that the bigger the wake, the better rider it’ll make you. While there’s no doubt that good riders will do anything to make their wake as big as possible, for beginners, a big wake can hurt more than it will help. When learning to jump, there are enough things to think about already, but if you’re only focusing on a huge wake and how high it’s going to send you, chances are you’ll screw something up on your approach. I always recommend starting with an empty boat and adding weight only when you’re comfortably and confidently clearing the wake every time.

When deciding how to weight your boat and where to put ballast (be it stock ballast or additional fat sacks), whether for wakeboarding or wakesurfing, I’d recommend starting with an empty boat and a lot of passengers. Start with everyone spread out and evenly distributed throughout the boat, and slowly ask one, then two, then three (and so on) people to shift to another spot in the boat. Have people shift from left to right and front to back until you have a super clean, really big wake on one side for surfing, or a super clean, even, consistent, and large wake for wakeboarding.

Doing this with people is a lot faster than having to fill and drain ballast over and over. Once you have an idea of where your weight is best distributed, remove the people, substitute ballast as best you can, and see where that leaves you. Then, if you want something even bigger, start adding people back in once ballast is filled and repeat the process of moving everyone around.

Just like the topic of speed, weighting a boat is different for every make, model, and year. What works for one boat doesn’t necessarily work as well for others. Some boats need more weight up front than others, and vice versa. For wakeboarding our Tige RZ2 has a bigger, cleaner wake with stock ballast than it does with a ton of extra ballast (one of the reasons I love the boat so much, and it’s a lot less expensive at the gas pump), while other boats need a lot more ballast than comes built into the boat.

There are plenty of other theories out there on the topic of dialing in your boat for wakeboarding or wakesurfing, but in my experience, all of the tips I just mentioned are the best place to start. Just remember that you should always be sure the rider is comfortable and that if something doesn’t seem to be working, it’s OK to play around with your setup a little bit to find something that will. Nothing will freak out a beginner more than towing them at 23 mph when they should be doing 18 mph, but you also don’t want to be the kid I had out for a lesson one time whose mom forced me to tow at 12 mph with huge goggles and a boxing helmet strapped to his head. There’s a line between playing it safe and trying to push yourself, and you’re not going to get better (or have fun) unless you’re pushing yourself outside of your comfort zone.

-What about boat speed and rope length for wakesurfing?

Wakesurfing Boat Speed

When people ask me about wakesurfing speeds, every boat (and every speedometer at that speed) is pretty different. Generally between 8 mph on the low end to 13 mph on the high end is about right, but it all depends on what your wake looks like.

Wakesurf Rope Length

For wakesurfers, you want to be right at, or possibly just behind, where the wake is curling over. If you’re too far in front of the curl, you’re in front of the sweet spot. If you’re at, or slightly behind, the curl, you can easily shift your weight forward or even pull yourself forward into the sweet spot. You should buy a surf-specific rope that will give you about 15 feet of length to work with, although you’ll likely only need about 10 feet.

Just Say No To Chop. Save Gas.

Since I’ve been given the opportunity to write this article, I’m also going to go off on a short, but important tangent. If you’re driving the boat, whether you’re pulling a wakeboarder, wakesurfer, or waterskier, when the rider falls, PLEASE stop the boat immediately (without turning), wait to slow down (1 or 2 seconds), and THEN (and only then), turn the boat around SLOWLY, and idle back to the rider. If you immediately power into a turn without slowing down to get back to the rider, not only do you look like a kook, you’re throwing rollers down the lake in a 360 degree path and destroying the water for yourself and everyone else on the lake.

People always complain about how choppy my home lake is, but what they don’t realize is that it would stay WAY calmer for WAY longer if everyone just slowed down before they turned around. Now that you’ve been warned, I give myself full authority to slap you across the face if I see you doing power turns ever again.

About the author: Greg Young has been teaching wakeboard lessons professionally for about 9 years. He’s one of the owners of Northwest Riders Clothing Company based out of Seattle (FYI: You can buy it at evo Seattle and evo.com), and operates a wakeboard lessons business on Lake Washington as a promotional tool (but mostly an excuse to be on the water every day) for Northwest Riders. His company is sponsored by Tige Boats, Hyperlite Wakeboards, Lynnwood Motoplex, Sunstream Boat Lifts, Diecutstickers.com, and the Seattle Boat Show. He is also one of the owners of Woodmark Waterfront Adventures, a boat and waverunner rental business based out of Carillon Point Marina in Kirkland, WA.

Thanks Greg and thanks to Tige Boats for letting us use some photos!

The post Wakeboard Boating Tips: Towing Speed, Rope length & Weighting Your Boat Properly appeared first on evo Blog.

5 SKATE INSTAGRAMS YOU SHOULD PROBABLY FOLLOW

By Mattias Bailey, Seattle, WA: Love skateboarding and the culture that surrounds it? Get inside of the minds and lives of skaters, companies and industry folk. Instagram is a good way to see what being part of the professional skate world is really like. That said, almost EVERYONE and most everyone’s Mom is on Instagram these days, finding the best threads to follow can be time consuming work. Let evo do the dirty work for you, these are a few of the golden nuggets found in the insta-rye.

Don’t forget to check out evo’s Instagram as well: @evo

@daewon1song

Mr. Song consistently posts jaw dropping pictures featuring strong colors, epic composition, and overall excellent photography. This guy is like the Ansel Adams of skate instagram.

@tonyhawk

You should follow old man Tony Hawk for the following reasons 1) He is the baddest OG in the game 2) N64 Pro Skater 3) He looks exactly like my Geo 121 professor 4) Can you skate in a horse mask?

@bonesbearings

Bones has been rolling bearings since 1983 and has a deep and talented team. Their Instagram is constantly blowing up with all of your favorite skaters doing crazy things.

@Chocolateskateboards

With Chocolate Skateboards you will find pictures of art, skate, lifestyle, graphic design and new products. All the things the body needs. Make sure to check out #prettysweet for all the hype around their new video.

@seutrinh

Seu Trinh is a photographer for Transworld Skateboarding. On his account you will find a mix of skillful and reflective photography, skating, as well as good old fashioned goofy madness.

The post 5 Skate Instagrams You Should Probably Follow appeared first on evo Blog.

2014 BURTON BOOTS AND BINDINGS SNEAK PEEKK

By Simeon Park, Seattle, WA: Feast your eyes on the 2014 Burton boots and bindings for the next season! They are on there way and should be arriving at evo later this summer. To help you get an idea of what to expect, check out some photos below with a bit of information to get you stoked! If you can’t wait for next season, we have some pretty awesome deals on 2013 Burton right now too!

2014 Burton Diode Snowboard Binding with the 2014 Burton SLX Snowboard Boot and the New Infinite Ride 5 Liner

-Burton Diode Binding

Upgraded straps, buckles, highback, and baseplates, the new Diode is a high performance top of the line binding featuring a minimal design. Equipped with new technology such as the Hammockstraps™ and Double Take Buckles, these bindings will take your riding to the next level by providing excellent board feel, flex, and responsiveness like never before. Comes in two different options, the EST™ and ReFlex. Pair the Diodes with the brand new Trick Pony for a freestyle powder destroyer.

-Burton SLX Boot  (and the Infinite Ride 5 Liner)

The best of the best, just got better. The 2014 SLX Boot has been rebooted and upgraded to be more powerful and comfortable than before. Featuring the new S4 shell, Power Up Firm Flex Thin Profile 3D® Molded Tongue, and Infinite Ride™ 5 Liner; the SLX boot is stronger and more low-profile than the 2013 model. The new liner is heat-moldable, extremely comfortable, and wicks away moisture like nothing else on the market. Designed by Burton team riders, the SLX is a technical masterpiece.

2014 Burton Ruler Snowboard Boot with the 2014 Burton Infidel Snowboard Binding

-Burton Ruler Boot

The well-known Burton Ruler boot is back again with a few minor tweaks. The time-honored tech hasn’t been forgotten, these boots still offer the same reliable comfort and performance from the past, with a few minor upgrades. The tongue has been upgraded to reduce the profile of the boot, while increasing the durability and rebound. The Ruler boot has aged like fine wine only getting better over time.

-Burton Infidel Binding

The infamous Infidel bindings are back and better than ever. With upgraded components and a super lightweight design, the new Infidels set a new standard for park bindings. Solid, lightweight highback and pillowy straps, make this a binding you won’t want to strap out of. Throw these on the Burton Nug for a perfect urban and park jib stick.

2014 Burton Genesis EST Snowboard Binding and the 2014 Burton Ion Snowboard Boot

-Burton Genesis Binding

The 2014 Burton Genesis bindings redefine what luxury means in the world of bindings. The EST version (Burton Channel pattern) of this binding comes with Park Blend baseplate that is made to give you slightly more response than your typical park binding. New Hammockstraps boast a 3D curve for complete boot control. The Re:Flex version of this binding (made for standard bindings patterns) comes complete with a lightweight single component baseplate for reduced weight while maintain board control. If you don’t have a Burton channel board, that doesn’t mean you can’t get this binding; with all of the latest in Burton tech, the Genesis Binding is primed and ready to fire.

-Burton Ion Boot

The team favorite Burton Ion Boots have been precisely tuned for its return to the 2014 lineup. Featuring the new Infinite Ride™ 4 liner, upgraded cushioning and tongue, Pirelli® grip, small footprint, the list goes on and on. Check out why the Burton team rides these bad boys.

2014 Burton Felix Snowboard Boot with the 2014 Burton Escapade EST Snowboard Binding

-Burton Escapade Binding

The 2014 Burton Escapade binding is the all-mountain, best-in-class women’s binding. Made with a responsive 30% Short-Glass/Nylon baseplate and the new Zero-Lean Kickback Hammock Hi-Back, you can expect a touchy and easy to control ride wherever you are on the mountain.

-Burton Felix Boot

The Felix Boot has received some serious upgrades for the 2014 lineup. Equipped with a new outsole, better cushioning, and increased rebound and snap without sacrificing the soft flex, performance and comfort has been redefined. More board feel and response make these boots a tough competition for its value.

2014 Burton Lexa EST Snowboard Binding with the new 2014 Burton Ritual  Snowobard Boot

-Burton Lexa EST Binding  

The new Burton Lexa EST bindings have already become a team favorite for the Burton Pro Women riders. Lightweight, comfortable and responsive, with brand new technology such as the new Reactstraps™, we can see why the pros ride them. Throw these bindings on the Burton Lip-Stick for the ultimate park setup.

-Burton Ritual Boot

New to the 2014 lineup is the Burton Ritual Boot. The Rituals have taken old freestyle boot tech and thrown them in the garbage. These boots provide the latest in lightweight pro-level freestyle performance, to help take women’s freestyle to the next level. Be a part of the movement, and give the Rituals a test run.

2014 Burton Grom Snowboard Binding and 2014 Burton Grom Snowboard Boot – Boys 

2014 Burton Grom Snowboard Boot and 2014 Burton Grom Snowboard Binding – Girls 

Burton hasn’t forgotten the mini grom boys and girls out there. The 2014 youth product line is looking better than ever before. Burton is introducing the new Riglet board; Burton’s easiest learning tool yet, to help all the youngsters learn how to carve and jump in less time than it took most of us.

Adult boards haven’t been shrunk down to kid size, Burton has slaved themselves to provide the groms with gear specifically designed for their size.  Checkout the Protest and FeelGood to get a taste of what Burton has to offer for the 2014 season.

Check out the 2013 Burton Snowboard Sneak Peak Here or Click the photo below!

The post 2014 Burton Boots and Bindings Sneak Peek appeared first on evo Blog.

FOR IMMEDIATE RELEASE

Bryce Phillips To Return As CEO Of evo

SEATTLE, WA, MAY 15, 2013 – evo announces Bryce Phillips to return as CEO of evo, effective July 1, 2013. Atsuko Tamura will remain within the evo family as a member of evo’s Board of Directors. For more details, please read the letters from Bryce and Atsuko below.

Letter to Industry Partners from Bryce:

Dear Industry Partners,

I [Bryce Phillips] am writing to share news about decisions affecting the future of evo. Primary among them is my return as CEO of evo effective July 1st, 2013.

I would like to thank and commend Atsuko Tamura for her leadership of evo over the course of the last 4 years. She has led an important period of our growth. Under her leadership we brought our new flagship store to life and implemented financial and operational discipline instrumental in more than doubling sales since she started, among other accomplishments, and I’m grateful for her passion and care of our brand. Atsuko will remain within the evo family as a member of our board of directors, allowing us to continue benefitting from her experience in the long-term, and ensure a smooth transition in the near-term.

I made the decision to return as CEO of evo to focus on what makes this company so special, guide its future into our next level of growth and continue to build the very best team possible. It was my love of skiing and travel—the combination of which found me sleeping on more couches in Whistler than I can count at and the start of my career as a professional skier—that served as the genesis for evo. I started the company in my garage, just around the corner from our new flagship store, selling miscellaneous used equipment.  To me, evo was always more than a company based on products and transactions. It was, and is, a company based on a shared culture, “The Great 8” which serve as our core values, love of a lifestyle and the ambition to build an iconic brand and company.  What makes evo so unique is the culture that permeates within our office walls internally, is the same culture our customers embrace and feel a part of — it’s a truly unique and delicate relationship.  We don’t create a separate customer experience — our customer experience, at its best, is a singular, shared evo experience.  And when nurtured properly it is powerful and profitable. We need to feed that culture and it will be a focus of mine as we continue to grow.

To that end, I have decided to move on from my skiing career, relinquishing my sponsorships, as well as managing myself out of the more operational roles at evolution Projects to focus on evo. Both were hard decisions and I can’t express how thankful I am for the opportunities and support that I received over the years, especially from my biggest supporters, Patagonia and K2. So many of my closest relationships and best memories were created over the last 15 years chasing endless winters around the world with great friends and being full immersed in the sports and lifestyle.  Now, as I transition into the CEO role, I could not be more focused on our future and excited for the challenge ahead.

Here’s to seizing the massive opportunity in front of us while creating an amazing path for our employees, strong returns for our shareholders and leveraging our success to give back to under-privileged youth.  Without the support of the Industry that we love, evo would never be where it is today nor have the opportunity to realize all that we will in the future.

To a very bright future!

Letter to Industry Partners from Atsuko:

Dear Industry Partners,

When Bryce invited me [Atsuko Tamura] to take the helm as evo’s “la presidente” 4 years ago, I knew I was in for a ride to be a part of building something special in the space of action sports specialty retailing. And what an incredible experience it has been!

In my time here, the evo team has worked hard, grown, and enjoyed many successes. We recapitalized evo’s balance sheet and paid down debt during a tough economy. We built a strong relationship with Columbia Bank, tripling our access to debt financing, which allowed us to support our operations, inventory purchases, invest in a new store and expand to a second distribution center. The evo team welcomed new members, and employees grew professionally as they took on more responsibilities that come with the maturing of a young company. As a result of our team efforts, we more than doubled our sales and delivered three years of sustainable net income during challenging times – resulting from both unpredictable weather and a moody economy. All while balancing within evo’s unique culture. Even during the harder times, we supported our cause initiatives with intention. Some would say it wasn’t possible, but we did it!

While we are pleased with our accomplishments, we know that our industry partners played an important role in our success and growth. You supported us during our growth challenges and kept your faith and confidence in us as a business and as a brand with potential. The way we’ve partnered together in marketing and grown our product categories are examples of ways we’ve worked together to bring products and experiences to increase participation in the sports we love for now and future generations.

With Bryce’s recent decision and desire to take the helm, he can now put forth his vision and ideas for evo in a more directly involved way. He’s energized and has been getting ready for this ride. Those of you who have skied with him know it can be scary at times, but he’s landed those crazy jumps more times than not and comes out ahead, covered in snow with a huge smile. It’s his time now to take the baton and sprint ahead, and I get to keep cheering him on.

With that I’m looking forward to this new relationship while I remain a member of the evo Board of Directors. It’s a way for Bryce and me to continue working together in a way that plays to our strengths and our passions.

As I sign off, I want to express my thanks and appreciation for the support, friendship and confidence you’ve placed in evo and in me, and look forward to this next chapter of building a great industry together.

Warmly,

la presidente/ceo

View this release online: http://culture.evo.com/2013/05/bryce-phillips-to-return-as-ceo-of-evo/

About evo:

evo explores the collaboration between culture and sport by seamlessly joining art, music, clothing, and the ever-changing sports we love. Our aim is to bring all things relevant to the urban, action sports lifestyle into one creative space. Whether it is on the website, on the phone or in our store, our focus is to make all who come into contact with evo feel welcome and excited about their experience.

evo Everywhere: Blog | Facebook | Twitter | Youtube | Instagram | LinkedIn

Media Contact:
evo Marketing | Chris Dickerson
cdickerson@evo.com
206.817.3425

SOURCE: evo

The post Bryce Phillips To Return As CEO Of evo appeared first on evo Blog.

WOMEN’S DRESSES AND TANK TOPS ARE #LOOKSWELOVE

By Sara Bloom, Seattle, WA: While we at evo love our action sports, our practical gear, and our quick-drying, straight-from-the-water-to-the-happy hour shorts, we also appreciate a good sense of style and a well put-together outfit.  Plus, we know that the same evo women who shred hard all winter long also want to look good when the sun comes out. Our motto is, if you got it, flaunt it…and we know you got it! Here are four  #LooksWeLove featuring Women’s Dresses and Tank Tops.

 Look One: 

Let’s level with ourselves for a minute. While we’d all like to pretend that we are constantly dashing from one fabulous rooftop party to the next, we’re more likely to be grabbing coffee with friends, going for bike rides, and hanging out after work. So when you’re picking your outfit for the day’s mini adventures, you’re looking for something easy and cute. You’ll find exactly that in the Billabong For Sure Tank paired with the Billabong Laneway Shorts (left) or the Billabong Livin Free Tank with the Volcom Frochickie Shorts (right).

Both are casual enough that they work in any daily environment to ensure maximum cute, comfortable status. The best part about all of this summer season’s bright colors is that you can mix and match for multiple outfits. Color blocking has evolved in such a way that you can combine orange and pink or green on green, whatever suits your mood of the moment.

Look Two:

Even though bright colors are this season’s highlight, let’s not forget about our trusty neutrals. I’m so glad that we’ve seen a revival in natural hues because they give any piece of clothing a feminine silhouette. Just look at the Quiksilver Lamrocks Shorts; they’re simply adorable. I want to wear them every day. Their light pink hue is unique but still simple, while the tiny polka dots add a splash of fun. Paired with the Quiksilver Floral Splash Tank Top and the Dot Dash Poseur Sunglasses, you’ve got the ultimate summer outfit. When you walk into a room, everything will be instantly brightened by your florally presence.

Look Three:

We all have an occasion that needs a unique dress. Maybe it’s to a summer wedding, a Sunday brunch with your family, or just because you’re feeling a little extra girly one day. No matter the reason, the Billabong Seadbed Swayin Dress (on the right) will be perfect for you. You can keep it simple with sandals, the Roxy Wishing Scarf, and the Brixton Natalyn Fedora Hat or you can dress it up with the Nixon The Kensington Watch, your favorite heels, and a light sweater for any evening event.

This dress can be paired with such a wide variety of other items like denim jackets or chunky jewelry that no one will ever realize you’ve worn the same dress to numerous, different occasions. Plus, the white will make your tan stand out!

For the days when you want to feel as free flowing as the cool breeze, you can grab the RVCA Social Rank Dress (on the left). Its olive color is natural and flattering on any skin tone, while the drop hem ensures that you stand out in a crowd.

Look Four:

Summertime is all about transitions. You never know where the sun might take you, so you have to be prepared. This last look is perfect for an entire day’s excursions. You’ve got the Billabong Beach Cravings Purse that’s big enough to store snacks, extra shoes, and sunscreen.  When the sun’s still out, you can throw on the Obey Clothing Joy Ride Vest (below) for a cute layering effect and you can keep the Volcom Not So Classic Lace L/S Top (above) in your big to put on as the night cools. The Not So Classic Top stand well on their own for simplicity’s sake, but still work well with jeans, shorts, and skirts for flexibility. This outfit is the perfect trifecta of practical, unique, and comfortable.

Check out the rest of the #LooksWeLove HERE and on Pinterest!

The post Women’s Dresses and Tank Tops – #LooksWeLove appeared first on evo Blog.

evo’s TOP 5 WAKEBOARD INSTAGRAMS TO FOLLOW

By Katherine Ganzhorn, Seattle, WA: The sun is shining and the weather is warming up which means wakeboarding season is right around the corner. It’s time to stock up on wake gear and start brainstorming how you’re going to deck out the boat this summer. Get ready for an all-out jam packed season by following these Wakeboard Instagrams. Some of our favorites feature new style, fresh talent, and cable-park features.

Be sure to follow @evo on Instagram too!

Slingshot Wake (@slingshotwake)

From funny rider profiles to the progression of urban freestyle riding the Slingshot Wake Instagram never ceases to impress.

World Wakeboard Association (@thewwa)

The WWA is a rider-formed organization that posts pictures from comps to magazine shoots and everything in between.

King of Wake (@kingofwake)

The world’s elite pro wakeboarding series – The King of Wake features pictures of the world’s top wakeboarders getting money for doing the most stylish laid out tricks in the 6 stop King of Wake series. Find a stop near you by following @kingofwake

Raimi Merritt (@raimimerritt)

Want to know what a day in the life of pro rider Raimi Merritt is like? Follow her to see lifestyle photos from the 6 time World Cup Champion Raimi Merritt. Oh yeah… did we mention she is 19?! #babe #blonde #6xwinner

Wake Island Watersports (@wakeislandwatersports)

80 acres of wakeboarding paradise, some call it heaven, we like to call it Wake Island.  Follow Wake Island for the latest photos from the full-sized cable wake park located in Sacramento, CA.

The post evo’s Top 5 Wakeboard Instagrams To Follow appeared first on evo Blog.

VOLCOM LADIES NIGHT AT evo SEATTLE: THURSDAY, MAY 9 2013

By Chris Dickerson, Seattle, WA: Attention ladies, summer is about to begin! The Volcom Ladies Night at evo Seattle is this Thursday from 6 pm to 9 pm. As an added bonus, the first 100 ladies will receive a free custom reusable tote!

After the hot weekend in Seattle, we are sure you now have a list of things you lost, don’t have and need replaced after the cold, hard winter. Fill up your tote and receive additional discounts on women’s apparel!

What: Volcom Ladies Night

When: Thursday | May 9, 2013 | 6 pm to 9 pm

Where: evo Seattle | 3500 Stone Way N

More: Volcom will provide refreshments!

Even More: You will receive 20% off all the women’s apparel you can fit in your tote bag!

Tweet about it: @Volcom @evoSeattle #evoLadiesNight

Evite: evo Seattle Facebook Page

-So head down to evo Seattle, shop, hang out and meet some new friends and see some old ones.

The post Volcom Ladies Night at evo Seattle – This Thursday! appeared first on evo Blog.

 TOMS SHOES ARE NOW AT evo SEATTLE JUST IN TIME FOR SUMMER 

By Rachel Thomas, Seattle, WA: Our new summer TOMS Shoes styles have landed at evo Seattle! These new classics will be sure to carry you through summer in comfort and style. Since 2006, the company has provided over two million pairs of shoes to children in over 50 countries around the world. For every pair of shoes sold, TOMS works with over 75 Giving Partners, already established in their communities, to ensure the right sizes, quantities, and types of shoes are being distributed to children in need. Learn more about the TOMS One for One movement here.

Pictured above is The Earthwise Classics Collection is made with a unique twill material featuring hemp and recycled plastic bottles to take it easy on the planet, while giving children the new shoes they need. These shoes are completely vegan, using no animal products and feature a latex arch insert for added comfort.

Feel the breeze in Crochet Classics and show off your tan at the same time! Featuring an open floral weave for an eye-catching yet simple charm.

The sea-inspired Stitchout Bimini shoe gets a bright, springtime makeover to keep you popping on or off the high waters. Boat not included, however these shoes do feature a classic TOMS suede insole with cushion for comfort.

Fun and flirty, Wedges complete any outfit with no-nonsense comfort and style. With adjustable straps and 3 5/8″ heel height, these are heels you can confidently rock all day and keep your toes happy and comfortable.

These are only sold in-store at evo Seattle. So come on down and try some on this week!

The post TOMS Shoes at evo Seattle = New Shoes For Your Summer appeared first on evo Blog.