Denver Grand Opening Week Events: Join Us!
Denver Grand Opening Week Events: Join Us!

Denver Grand Opening Week Events: Join Us!

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We are thrilled to join the Denver community with our third retail store and can’t wait to share it with you! At our past openings in Seattle and Portland, we hosted one really big party full of customers, neighborhood businesses, and industry friends. While we had a blast, we wanted to do something a little different in Denver by curating a menu of events that highlight specific elements of the evo story: cause, education, art & culture, and of course our great brands and products. We’ve partnered with some of these brands to put on not one, but four great events to bring people together to give back to the community, hype the winter season, and of course cheers our new space. Join us the week of December 5 for one or all of the events!

One of the main themes through the week will be our partnership with SOS Outreach. We’ve devoted resources by donating funds and employee volunteer hours from our Seattle and Portland teams, and we’re looking to invest even deeper in Denver. Starting Monday, December 5, we will be accepting round-ups at the cash registers through the end of the year. During this week, however, we will be matching all funds raised. Additionally, tips from the bar at all of our grand opening events will be donated to SOS.

Here’s the full lineup for the week:

Monday, December 5

Cash register round-ups begin, with funds being matched for the entire week to benefit SOS Outreach.

Tuesday, December 6

CAIC Know Before You Go Series Kickoff

Over the course of the season our Denver store will be partnering with the Colorado Avalanche Information Center to bring free avalanche awareness programs to our customers and the community. Know Before You Go is developed by professional forecasters, guides and athletes who make their living skiing and snowboarding in the backcountry. In 60-90 minutes, you will see the destructive power of avalanches, understand when and why they happen, and how you can have fun in the mountains and avoid avalanches.

Sign in at the class, and at the end of the series, one lucky winner will be selected from attendees throughout the winter to join our friends at Strafe Outerwear on an exclusive meet and greet experience in Aspen, complete with a guided backcountry tour. Evening refreshments provided by Odell Brewing.

RSVP and invite your friends: 

Wednesday, December 7

Inaugural Gallery: Photography by Ian Fohrman

Denver resident Ian Fohrman has spent the last decade working behind the scenes to bring together campaigns for Strafe Outerwear, Airstream, Red Bull, Clif Bar, and many more. He’s explored the world, bringing back photos and stories from adventures aboard boats, bikes and his quiver of skis.

Join us for the opening evening of this special collection of his images documenting his travels and projects. All images will be for sale with proceeds going to SOS Outreach and their goal of helping Denver’s underserved youth experince the outdoors. Refreshments provided by Odell Brewing.

RSVP and invite your friends:

Thursday, December 8

Faces of SOS Denver

This is not to be missed, and there could not be a better cause! We have a serious collection of items to be raffled, along with some juicy silent auction goods, all benefiting SOS Outreach. With your ticket purchase, you will receive one beer ticket and one raffle ticket (of course, you can purchase as many as you’d like). You’ll have the opportunity to hear stories from children whose lives have been changed by the program through the Faces of SOS exhibit while you jam to local tunes and enjoy refreshments provided by Odell Brewing.

Prizes include experiences and gear from:

RSVP & Ticketing:

Invite your Friends:

Friday, December 9

Salomon TV Presents: Guilt Trip

Be among the first to view the new Salomon TV film, Guilt Trip, a climate change film with a skiing problem. In attendance will be featured skiers Chris Rubens and Kalen Thorien. Stop by early from 5:30-7pm for a happy hour hosted by Salomon and Odell Brewing benefiting SOS Outreach. The first 200 people in attendance will receive a limited edition Salomon Freeski x evo camping mug to take on all your summer and winter adventures.

Guilt Trip will begin promptly at 7 and we’ll have a Q&A session with Chris and Kalen to follow. If you haven’t had a chance to try on a virtual reality headset before, we will have several available to go deep into scenes from the film.

RSVP and invite your friends:


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